BaseCRM for Nestlé Professional

Making More Possible
Strategic Value Delivered to Nestlé Professional
Omnichannel Lead Capture
Prevents leakages across public touchpoints
Automated Event Lifecycles
Digitalizes high traffic registration flows
Strict Sales Discipline
Enforces stage gates and manager sign-offs
Field Accountability
Ensures validation through GPS and photo proofs
Data-Driven Business Intel
Enriches core DMS purchase tools with CRM context
Data Sources: Paid Ads Social Media Fanpages Zalo OA Events (Massive Traffic)
Marketing & Lead
Centralized Lead PoolConsolidate omni-channel leads, deduplicate & structure customer profiles
UTM TrackingGranular tracking to scale performance for each marketing channel
Lead DistributionAutomated round-robin or weighted allocation directly to KAMs
Event Management Traffic Engine
Dedicated Landing Pagesevent.nestle.com.vn — custom domain, branded UX
Ticketing & Reg FormsInteractive webforms with embedded payment gateways
Instant Auto-ConfirmationOmni-channel delivery: Email, QR Tickets, Zalo OA, or SMS
Digital On-Site Check-inInstant QR scan verification at venues for automated lead capture
Flow Blueprint
1. Deploy landing pages & interactive sign-up forms
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2. User registers → triggers embedded check-out
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3. Dispatch tickets via Email / QR Code / Zalo OA / SMS
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4. On-site secure validation with digital QR scanning
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5. Leads automatically sync into pool for active routing
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Sales Management
Account & Contact BaseUnified database for Chef, Buyer, Barista with custom B2B fields
Sales Pipeline TrackingStage-based flow enforcement requiring strict data entry criteria
Line Manager Approval GateMandatory review workflows before advancing to critical deal stages
Productivity SuiteNative integration with Outlook, MS Teams & AI-driven email drafting
Task & Smart RemindersAutomated task scheduling to eliminate dropped follow-ups
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Machine & Field Service
Service RequestsStandardized request flows for Installation, Withdrawal, or Complaints
Auto Ticket/Job RoutingConverts public customer entries into internal engineering tickets
Field Visit SchedulingProactive preventative maintenance logs and routing matrices
GPS Check-in & Photo EvidenceEnforces location validation and live on-site photo proofs on mobile
Inventory Control EngineMulti-warehouse visibility tracking imports, exports, and tech transfers
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DMS Integration & BI
DMS SynchronizationSeamless visibility into transaction logs linked via unique Customer/Machine codes
Auto Customer ClassificationDynamic sorting of accounts based on target goals: On-track or Off-track
Custom DashboardsReal-time analytical grids mapping hot spots and business triggers
PowerBI SupplementationEnriches existing reporting stacks with operational pipeline context
Cross-Platform Web & Mobile AppFull functional mobility for field engineers and mobile sales workforces
EXPLORE COMPONENT ARCHITECTURE
Click on any process card inside the flowchart columns to dynamically display functional system details and business metrics here.